What We Do at Rockwell Automation Rockwell Automation Inc. and its subsidiaries (collectively “we” or ”Rockwell Automation”), are global leaders in digital transformation and industrial automation. We provide market leading hardware, software, services, and solutions that help our customers and their people be more productive and sustainable. For purposes of this Policy, “personal data” means information (either on its own or in combination with other information) that identifies you, allows you to be identified , or could be linked to your household (collectively, “you” or the “User”). This includes information such as: your name; your physical address; your email address or other business contact details; your online identifiers like your IP address; the details of your use of products and services; and any other information that becomes personally associated with you. This Policy applies to all of the personal data you may provide to us or that we may access through our websites (the “Sites” or a “Site”); through any of our online applications, platforms, channels, products, or services (collectively, “Products and Services”); or through our business interactions. This policy applies where Rockwell Automation is acting as controller. To the extent we may process your personal data as a processor on behalf of the company you are employed by or are otherwise associated with, this Policy will not apply and we may enter into a separate data processing agreement with your company. Rockwell Automation Communications Preference Center You can configure how you would like Rockwell Automation to communicate with you at any time. To change your preferences, please visit our Communications Preference Center. Collection of Personal Data When do we collect personal data? We collect personal data in the following situations: When you visit or use one of our Sites; When you purchase or use one of our Products and Services; When you voluntarily provide your personal data to us (for example, when you opted-in to receive marketing emails, when you registered for an account on a Site or in connection with Products and Services, or when you completed a web form to register for an event) ; When the company or organization you work with provides it to us; When you participate in webinars, seminars, trade fairs, or other events; When you visit our social media pages; When you or others share information publicly (for example, by posting publicly on LinkedIn or publishing material to corporate websites); When you visit our offices; When you receive communications from us, including emails, phone calls, or text messages; When you use our Products and Services, including customer-care and technical support for those Products and Services; When it is necessary for us to provide Products and Services or otherwise do business with you or the company or organization you work with; At other times when we have disclosed the collection and intended use to you in advance through this Policy or at the time of collection. You are not required to provide personal data to us in these situations. However, if you do not, we may not be able to provide certain services or information you may request. What types of personal data do we collect? We collect these types of personal data: Your Internet Protocol (IP) address; How you navigated to the Site; The domain name of the last website you visited; The number of times you visited the Site; The pages you’ve viewed on the Site; Links you’ve clicked, comments you’ve made, or your likes and shares; Your browser’s type, version, and language; and/or The date and time of your query. This information includes log data showing the activities of individuals using our software and platform products (for example, FactoryTalk Production Center, Fiix’s CMMS, and the Plex platform). The information may also include information about your interactions with customer-care and technical support, such as your communications and the contents of them, which may be reviewed and analyzed by our employees, contractors, and/or third-party vendors (possibly with the assistance of analytics technologies). We use this information to optimize plant operations and improve the functioning of our smart, digital manufacturing options. We call this the “Connected Enterprise.” And, while the usage data we collect is important to that goal, we are also committed to using this information only for the purpose of providing our Products and Services. We keep this information confidential and follow the instructions that your company may provide to us in one or more separate agreements, it being understood that we are generally allowed to use aggregated data for the improvement of our products, services, and software solutions. To purchase certain Products and Services (for instance Fiix’s CMMS) or register to attend certain events (like Automation Fair or Fiix trainings), you may be required to submit payment data (such as credit card number, type, expiration date, name, and billing address) to pay for the transaction. These would normally not be personal data, where such information belongs to a user’s company or employer but in certain circumstances may be a user’s personal payment data. We sometimes combine these different types of personal data that we collect from different sources for the uses further described below (for example, to identify better the areas of your business interests or to improve our offerings and services). If you provide us with any personal data relating to other individuals, you represent that you have the authority to share such information. Further, you acknowledge that such person’s information will be used by us in accordance with this Policy. If you believe personal data has been provided to us improperly or if you wish to exercise applicable rights relating to your personal data, please contact us using the Contact Us information below. We typically do not collect the following p